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UWV Reimagines Image: From Out-of-Wage Benefit Provider to Society Strengthening Service Provider

Brand
UWV
Platforms
None
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A strategic campaign by iO Digital transformed UWV's image from an out-of-work benefit provider to a society-strengthening service provider. By leveraging real stories and internal focus, the campaign reached Nederlanders and highlighted UWV's impact on individuals and their surroundings. The slogan 'UWV works for us all' encapsulated the shift, emphasizing a people-centered approach. The campaign successfully altered perceptions and enhanced reputation, demonstrating UWV's commitment to supporting work and income challenges. Through authentic narratives, the initiative showcased UWV's role in fostering a community where everyone can contribute.

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Case study originally published by iO Digital: April, 2024 ?
Added to Agency Inside: March 4, 2026

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