Van de Velde: Tech-Driven Bra Fitting App Boosts Confidence
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Van de Velde faced challenges in helping customers find the perfect bra through traditional in-store fittings. iO Digital developed a tailored app that enables customers to discover their ideal bra size discreetly and efficiently. The app, built with React Native, offers a seamless experience in fitting rooms, empowering users to make confident choices without time-consuming delays. By integrating advanced technology, the solution enhanced customer satisfaction and streamlined the fitting process. The app's focus on user experience and precision addressed the need for a modern, intuitive approach to lingerie selection.
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Case study originally published by iO Digital:
March, 2025
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Added to Agency Inside:
February 28, 2026
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