Uprated, a leading digital marketing agency, partnered with Vault X, a renowned manufacturer of playing card binders and deck boxes, to take their online sales to new heights. Vault X, a favorite among Pokémon collectors, sought to expand their paid social and search campaigns in the UK and USA, while also breaking into the European market. Uprated’s strategic approach included precise audience targeting, engaging visuals, and a keen understanding of the competitive landscape.
The results were nothing short of spectacular. Uprated’s strategy led to a 280% increase in paid social revenue, with non-brand Return on Ad Spend (ROAS) exceeding £23. Furthermore, new product launches in the USA achieved a staggering ROAS of £225+, with products often selling out within 30 minutes of launch. Uprated’s expertise and innovative approach not only helped Vault X scale but also ensured high profitability despite fluctuating stock availability and market changes.
- Understanding your audience is crucial in crafting effective digital marketing strategies.
- Reactivity to stock changes and market trends is key to maintaining high profitability.
- Expanding into international markets requires tailored approaches, including native language ad copy and country-specific product feeds.