Virtual Tours During Pandemic: FrieslandCampina's Digital Strategy
FrieslandCampina faced challenges during the pandemic when physical visits to Mexican experts were impossible. iO Digital created virtual tours using 360° videos and a coffee book to showcase the entire production chain. The solution allowed the brand to maintain engagement and educate consumers about their values. The campaign achieved high reach and satisfaction, with a significant percentage of users recommending the brand. The virtual approach proved effective in a pandemic, demonstrating how digital can replace physical visits to maintain brand visibility and education.
View the full case on the agency site
Original write-up, full visuals, full context.
Case study originally published by iO Digital:
September, 2025
?
Added to Agency Inside:
March 3, 2026