Customer: Dave Matthews Band
Vixxo Unites Two Competitors Through Brand Rebranding
After merging two major facilities maintenance companies, Vixxo faced cultural tension and ambiguous positioning. Crowd Favorite rebranded the company to Vixxo, establishing a cohesive brand identity and unifying its culture. The process involved a discovery phase with 600 employee surveys and leadership interviews, identifying areas of clarity and ambiguity. By aligning the company’s values and purpose, Vixxo strengthened its market presence and created a clear brand foundation. The solution focused on realigning departments and business units to ensure a unified corporate identity.
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Case study originally published by Crowd Favorite:
September, 2025
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Added to Agency Inside:
February 28, 2026