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Voice Skill Innovation for Heineken Netherlands on Google Assistant

Platforms
Google
Industries
Technology & SaaS
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Heineken Netherlands leveraged Google Assistant and Smart Speakers to expand their beer ordering app with a voice skill that enables seamless ordering through smart devices. By targeting the growing Smart Home market, the solution capitalized on a $900m share and projected $1.7 billion by 2023, offering reduced marketing costs and increased distribution. The voice skill allows users to order beer while multitasking, with features like reminders and easy checkout. Using Tur.ai and Actions on Google SDK, the platform ensures a smooth experience with TypeScript and Node.js, enabling efficient routing to the right scenario engine. The result is a faster, more convenient ordering process with ice-cold beers delivered directly to users.

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Case study originally published by WeAreBrain: June, 2025 ?
Added to Agency Inside: March 5, 2026

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