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Waterschap Zuiderzeeland: Engaging Residents with Innovative Water Communication

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Waterschap Zuiderzeeland aimed to boost resident awareness and build a connection. They used creative formats like human interest, user-generated content, and hero videos to make water management relatable. The strategy focused on continuous visibility and engaging the public. The campaign succeeded in raising awareness and fostering a stronger relationship. By making the water management process relatable and involving residents, the initiative created a more inclusive and transparent water management system. The result was a more engaged community and a more connected relationship between the organization and its residents.

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Case study originally published by iO Digital: April, 2024 ?
Added to Agency Inside: March 4, 2026

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