Women Entrepreneurs: ABN AMRO's 'The Guide' Journey
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ABN AMRO's entrepreneurial campaign 'The Guide' features six female founders navigating their paths to success. The initiative highlights the challenges of entrepreneurship, offering insights into funding, growth, and leadership. By spotlighting these women, ABN AMRO aims to inspire and support female entrepreneurs, fostering a more inclusive business environment. The campaign's success demonstrates the power of storytelling in driving change and empowering underrepresented voices in business.
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Case study originally published by iO Digital:
September, 2023
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Added to Agency Inside:
February 28, 2026
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