Primal, a top-tier agency, embarked on a mission to overhaul XCMG’s fragmented online presence. They tackled the disorganized structure, sluggish load times, unstable hosting, and lack of compelling content that was hindering XCMG’s connection with their target audience. A comprehensive strategy was deployed, rebuilding the site’s structure, enriching product categorization with meaningful information, stabilizing hosting for faster performance, and crafting a sharp content strategy to boost search visibility and genuinely engage users.
The results were nothing short of remarkable. Clicks increased by 96%, impressions by 64%, and phone enquiries by 42%. This success story is a testament to Primal’s expertise and XCMG’s commitment to innovation. It showcases how a well-executed SEO and content marketing strategy can transform a brand’s digital footprint, boosting visibility, engagement, and customer interaction.
- Addressing technical issues can significantly improve user experience and performance.
- A well-structured site with meaningful product information enhances user engagement.
- Content tailored to boost search visibility can drive significant increases in clicks and impressions.