Zadkine's Gen Z Journey: Studiematch for Mobile-First Education
Zadkine transformed its digital presence to connect with Gen Z by creating a mobile-first platform with Studiematch, an interactive tool that lets students swipe through programs matching their interests. The design prioritized clarity, visuals, and intuitive navigation, leveraging 65% mobile traffic to guide young learners through their education choices. By aligning with Gen Z's digital habits, the solution enhanced engagement and conversion, ensuring a seamless experience that resonates with the target audience. The result was a more relatable and effective digital environment that supports students in making informed decisions during their study journey.
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