Major Tom, a leading digital agency, partnered with Zephyr Epic, an online collectable card store, to overcome the challenge of reaching a diverse customer base. By developing an integrated digital marketing strategy, Major Tom helped Zephyr Epic create a more intuitive and welcoming online shopping experience for collectors of all ages.
The results were impressive: Zephyr Epic’s new site gained 2.06 million impressions in just six months, a 1.6% average click-through rate, and an average position of 9.8 in search results pages. The strategy not only increased brand awareness and return-on-ad-spend, but also significantly enhanced community engagement and customer loyalty.
- Customizing user experience to cater to a diverse customer base can significantly improve engagement and loyalty.
- An integrated digital marketing strategy can effectively reach different audience groups and drive revenue.
- High-performing campaigns, when optimized, can result in a higher return-on-ad-spend.