20 Years of Resilience: NESCAU's Journey with a Plastic Straw
This campaign by Ogilvy Brazil highlights the enduring legacy of a plastic straw that has sailed across oceans for two decades, symbolizing the unchanging essence of small actions. The story follows a 20-year-old boy's journey, mirroring the straw's journey, to inspire ocean preservation and personal responsibility. The Joga Junto Movement uses this narrative to encourage sustainable habits, emphasizing how individual choices can create lasting impact. The campaign achieved a 20% increase in NESCAU's sales, demonstrating the power of storytelling in driving consumer engagement and environmental awareness.
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Original write-up, full visuals, full context.
Published around:
October 4, 2022
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Added to Agency Inside:
March 25, 2026
