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3D-Printed Meatballs: IKEA's Sustainable Recruitment Campaign

Agency
Ogilvy
Brand
IKEA
Platforms
None
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IKEA's innovative 3D-printed meatballs are part of its 'Taste the Future' recruitment campaign, aiming to promote healthier and more sustainable eating. By integrating plant-based alternatives into its menus, IKEA is aligning with its 2025 goal of offering 50% plant-based main meals. The campaign invites candidates to bring their ideas, showcasing the brand's commitment to fostering creativity and sustainability. The use of 3D-printed ingredients highlights IKEA's vision of making eco-friendly, affordable meals accessible to all. The initiative not only highlights the brand's evolving approach to food but also emphasizes its role in shaping a future where sustainable eating is both desirable and easy to achieve.

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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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