8-Figure Revenue Growth via A/B Testing & Subscription Expansion for YuMOVE on Shopify Plus

Swanky helped YuMOVE accelerate DTC growth by implementing 80+ A/B tests on their Shopify Plus store, boosting conversion rates and driving 65% of their DTC revenue from subscriptions. The agency prioritized subscription offerings on Recharge and Shopify, expanding the subscriber base by 1,728% and unlocking an 8-figure additional revenue opportunity. Through data-driven strategies, Swanky optimized the full-funnel customer journey, ensuring personalized experiences and continuous revenue growth across the Shopify ecosystem.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: December 16, 2024 ?
Added to Agency Inside: March 23, 2026