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868% Growth in Social Ad-Generated Fundraisers: GoFundMe's Global Expansion

Agency
Monks
Brand
Unknown
Platforms
Facebook YouTube
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GoFundMe achieved a 868% increase in social ad-generated fundraisers through strategic market expansion and optimized social media campaigns. By entering new markets and reducing user acquisition costs, the platform leveraged YouTube and Facebook data to refine channel-specific customer acquisition goals, driving double-digit growth in branded search revenue. The partnership focused on customizing ad experiences across audiences, ensuring a seamless journey from awareness to action. This data-driven approach enabled GoFundMe to scale its impact globally while maintaining a personalized, compelling ad experience.

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Published around: July 26, 2024 ?
Added to Agency Inside: March 24, 2026

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