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AAMI Fansurance: Humorous Clanger Campaign Boosts Fan Engagement

Agency
Ogilvy
Brand
AAMI
Platforms
None
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AAMI launched Fansurance, a humorous competition to help fans recover from football mishaps like dropping a pie or going to the wrong stadium. The campaign featured a film showcasing funny fan clangers and encouraged participants to share their own experiences by visiting the site. Fans could enter to win tickets to the 2022 Toyota AFL Grand Final and Clanger Credit Prepaid gift cards. The campaign was nationally launched in major broadcast channels, OOH, print, radio, and social media, boosting fan engagement and brand loyalty. The initiative successfully highlighted AAMI's commitment to supporting football fans through creative and relatable content.

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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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