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AAMI Rest Towns: Real-Time Safety via Facebook

Agency
Ogilvy
Brand
AAMI
Platforms
Facebook
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AAMI and Ogilvy Australia partnered with Facebook to create AAMI Rest Towns, a road safety initiative encouraging young drivers to rest every 2 hours in rural Australia. By integrating geo, time, and in-car targeting, the project connected towns with local incentives, ensuring safe breaks for drivers. The real-time system combined Facebook’s location data with Spotify and Waze’s navigation tools, offering personalized rest options. This innovative approach reduced fatigue risks and enhanced driver engagement. The campaign successfully increased rest stop participation and improved road safety outcomes.

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Published around: February 9, 2023 ?
Added to Agency Inside: March 25, 2026

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