Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

AAMI & Spotify: Using Data to Boost Road Safety with Warning Spots

Agency
Ogilvy
Brand
AAMI
Platforms
None
Industries
Automotive & Mobility
Visit full case study

AAMI, Australia's top auto insurer, partnered with Spotify to create Warning Spots—quick audio messages alerting drivers to dangerous areas on the Great Ocean Road. By analyzing driving data, AAMI identified high-risk zones and collaborated with Spotify to develop targeted alerts. The initiative significantly reduced accidents in the region, demonstrating how data-driven solutions can enhance road safety. The project highlighted the power of combining insurance insights with real-time audio cues to protect drivers.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: January 20, 2022 ?
Added to Agency Inside: March 26, 2026

More from this agency