Action's 67% Incrementality Boost via Google Store Visits
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This experiment compared store visit rates of two groups: users exposed to an Action ad (control) and those not exposed (experiment). By analyzing Google Store Visits, the team determined a 67% increase in incrementality for Paid Search. The results convinced stakeholders of the value of Google Store Visits, leading to a shift toward an OMNI-channel strategy. The study provided actionable insights for optimizing Paid Search profitability.
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Published around:
October 23, 2020
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Added to Agency Inside:
March 27, 2026
