Adidas & Flamengo: Red Stripes Ignite Copa Libertadores Triumph
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In a bold move, Adidas partnered with Flamengo and River Plate to transform Rio de Janeiro's Christ the Redeemer statue with black and red striped jerseys, celebrating the Copa Libertadores. The campaign captured global attention, blending soccer and religion in a unique way. The collaboration not only elevated the team's visibility but also secured their victory in the competition. The strategic use of the iconic statue as a symbol of cultural fusion proved highly effective, showcasing Adidas' ability to innovate and connect with audiences worldwide.
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Published around:
June 24, 2021
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Added to Agency Inside:
March 26, 2026
