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Adidas & ISS: Transforming Sneaker Drop into Skybound Entertainment

Agency
Ogilvy
Brand
Adidas
Platforms
None
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Adidas partnered with the International Space Station to create a co-lab exploring new running technology. By leveraging Spotify, runners could track the ISS in real time during a sneaker launch, turning a product event into a global skybound experience. The initiative showcased how innovation can bridge terrestrial and spacebound audiences, using tech to engage runners worldwide. The campaign highlighted the power of collaboration and digital engagement in redefining brand interaction.

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Published around: October 4, 2022 ?
Added to Agency Inside: March 25, 2026

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