Adobe & IBM's AI-Driven 'Fishy Fish' Campaign
Agency
Brand
Platforms
None
Industries
At the Adobe Summit, IBM partnered with Adobe to showcase AI's potential when misused, launching the 'Fishy Fish' campaign. Created with Adobe Firefly, the AI-generated content infiltrated the Sphere, appearing at IBM's booth, OOH, and a digital experience where attendees 'caught' the fish. The campaign reinforced IBM and Adobe's message of trust in created content, highlighting AI's role in modern marketing. By blending creativity with technology, the campaign demonstrated how brands can leverage AI to engage audiences while maintaining credibility.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 10, 2024
?
Added to Agency Inside:
March 24, 2026
