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Aegon Reimagines Brand Identity: Live Your Best Life

Agency
Total Design
Brand
Aegon
Platforms
None
Services
Branding & Creative
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Aegon sought to break through indifference in pensions and life insurance by repositioning as a brand that inspires living longer, richer, and happier lives. The agency refreshed the logo with heritage respect while reimagining visual identity with optimistic photography, dynamic colors, and a custom typeface. The result is a global identity that honors past while embracing new possibilities. Customer research shows a 14% increase in brand agreement and a 5% rise in website engagement after the transformation. The design system ensures consistency across digital and physical touchpoints. The brand now aligns with its redefined strategy, offering a fresh, empowering visual language.

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Original write-up, full visuals, full context.
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Added to Agency Inside: March 27, 2026

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