Ahrend's Home Office Revolution: Optimizely Enables Seamless Customer Experience
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Royal Ahrend transformed its home office infrastructure using Optimizely Content Cloud and Commerce Cloud to create a unified platform for all customer groups. By integrating with HR systems and enabling single sign-on, employees can access their employer’s catalogue without needing a new account. This approach allows Ahrend to measure conversion, satisfaction, and key touchpoints across customer journeys while delivering personalized service. The Optimizely DXP platform ensures compliance and security, enabling efficient communication, production, and delivery across all operations.
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Published around:
October 4, 2024
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Added to Agency Inside:
March 24, 2026
