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Amazon Karigar's 'Handcrafted, With Love' Campaign Highlights Artisan Heritage on Amazon

Agency
Ogilvy
Brand
Amazon Karigar
Platforms
Amazon
Industries
Media & Entertainment
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This case study explores Amazon Karigar's collaboration with Ogilvy India to create a film that celebrates India's artisan heritage. The campaign, titled 'Handcrafted, With Love,' showcases the brand's commitment to supporting artisans through its platform. The film features authentic stories of craftsmen across India, highlighting the craftsmanship and passion behind their work. By partnering with Ogilvy India, Amazon Karigar aims to amplify the voices of artisans and promote the value of traditional artistry. The campaign not only honors the craftsmanship of India but also demonstrates how technology and art can converge to create meaningful impact.

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Original write-up, full visuals, full context.
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Published around: November 2, 2021 ?
Added to Agency Inside: March 26, 2026

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