Amazon PPC Optimization: Reebok Doubles Sales & Reduces ACoS
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Reebok faced inefficiencies in their Amazon PPC strategy, leading to stagnant sales and higher ACoS. By restructuring campaigns around high-priority products and optimizing content, the brand doubled its month-one sales while reducing ACoS by 30%. The strategy focused on category-based campaigns, enabling efficient product swaps without sacrificing keyword relevancy. This approach not only boosted top-line growth but also strengthened brand awareness through Sponsored Brand campaigns. For brands like Reebok, strategic keyword selection and campaign organization became critical to defending market share on Amazon.
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Published around:
July 26, 2024
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Added to Agency Inside:
March 24, 2026
