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Amazon Prime Video's Sky Karaoke: 2,000 Fans Celebrate Laura Pausini's Film

Agency
Ogilvy
Platforms
Amazon
Industries
Media & Entertainment
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Amazon Prime Video and Ogilvy Italy launched the first ever karaoke in the sky, using 500 drones over the Colosseum's Archaeological Park to create a unique sensory experience. Over 2,000 fans participated in the event, singing along to lyrics displayed in the sky, celebrating the release of Laura Pausini's film. The innovative approach combined technology with live audience engagement, offering a memorable digital experience. The campaign highlighted Amazon's ability to leverage cutting-edge tools for creative storytelling and audience interaction. The event generated significant social media buzz and reinforced Amazon's commitment to immersive, interactive content.

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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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