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American Express's 'Finger Marathon' Boosts Membership by 143% at Tokyo 2018

Agency
Ogilvy
Platforms
None
Industries
Technology & SaaS
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American Express leveraged Ogilvy Tokyo's expertise to create a 3D digital replica of the Tokyo Marathon route, enabling participants to virtual run using their fingers. The 'Finger Marathon' was showcased at the Tokyo Marathon Expo 2018, offering a unique interactive experience that drove unprecedented engagement. This innovative approach resulted in a 143% surge in new membership recruitment, demonstrating the power of digital engagement and experiential marketing. The campaign not only enhanced brand visibility but also fostered a sense of community and excitement around the marathon.

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Published around: April 3, 2020 ?
Added to Agency Inside: March 26, 2026

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