Amnesty Raises Awareness in Portugal via Unique Campaign
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Amnesty International partnered with Bar Ogilvy to create a bold campaign in Portugal that highlighted the human rights crisis in Ukraine. The campaign used air raid sirens, a powerful visual metaphor, and the message 'Here, the routine continues. Not in Ukraine' to draw attention to the conflict. By embedding the experience of a war-torn country in a Portuguese context, the campaign sparked widespread discussion and increased awareness of the crisis. The strategy effectively leveraged the emotional resonance of the air raid sirens and the contrast between routine and conflict to engage audiences and amplify Amnesty's message.
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Published around:
February 21, 2023
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Added to Agency Inside:
March 25, 2026
