Amsterdam BMX Festival: Interactive Art & Sound Engine
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The campaign aimed to attract attendees to the 3-day BMX festival in Amsterdam by creating an immersive experience. UNC Inc designed a photo shoot with models in a box, using a 3D art piece that users could interact with via a sound engine. The box's perspective trick and the artwork's sliding effect enhanced the site's spatial dynamics. The sound engine responded to user clicks, adding a dynamic element. The result was a highly engaging and interactive website that boosted festival attendance and user interaction. The innovative approach combined art, technology, and user experience to create a memorable experience for visitors.
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Original write-up, full visuals, full context.
Published around:
May 28, 2020
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Added to Agency Inside:
March 26, 2026
