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Amsterdam's Huurrecht Campaign: Branding & Visibility

Agency
Ontwerpwerk
Platforms
None
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The campaign aimed to inform renters about their rights post-Wet betaalbare huur. It utilized ads in De Telegraaf and Het Parool, posters in neighborhoods, and QR codes. The visual style with arrows and a checkmark made the message stand out. The campaign was launched in January 2025, with the mayor and !WOON director giving the start signal. For students, they created green graffiti near universities and designed a keychain with a QR code. The design was aligned with Amsterdam's architecture, ensuring visibility.

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Published around: February 17, 2025 ?
Added to Agency Inside: March 23, 2026

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