Amsterdam's Inclusive Compass: Empowering 850k Residents Through Digital Innovation

The project aimed to develop inclusive design principles for Amsterdam's digital services, addressing challenges faced by older adults, those with mild cognitive impairments, and migrants. Through qualitative research and a design sprint, Koos created a framework that empowers users to navigate digital platforms confidently. The findings were integrated into the city's website and launched new initiatives like remote participation, video calls, and telepresence, fostering greater accessibility and self-reliance among residents. The initiative serves as a national model for inclusive design, demonstrating how user-centered insights can transform digital experiences for diverse populations.

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Case study originally published by Koos: December, 2025 ?
Added to Agency Inside: March 14, 2026