Apple & Google: Gamified Ticketing & WordPress Integration
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Apple and Google leveraged WordPress to transform event ticket sales, creating gamified experiences that drove 30% higher iPhone sales in EMEA carriers. By integrating Site Kit with WordPress, they enabled 5 million site owners to access powerful analytics and search console tools. The partnership also helped the New York Times unlock affiliate revenue on Wirecutter, showcasing how platform integration can unlock new business opportunities. This case highlights the potential of combining gamification with platform capabilities to drive engagement and revenue.
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Original write-up, full visuals, full context.
Published around:
June 17, 2025
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Added to Agency Inside:
March 25, 2026