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Araco's Digital Transformation: Streamlining Product Management with a PIM System

Agency
Friday
Brand
Araco
Platforms
None
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Araco, a leading provider of promotional goods and textiles, faced challenges in managing their extensive product catalog. By implementing a PIM system, they unified their data across 3,000 unique product numbers, enabling seamless order processing for both blank and customized items. This integration allowed Araco to expand their online presence and leverage new technologies. The collaboration between Friday and Araco resulted in a robust platform that supports future growth and innovation. "The working with one contact makes our collaboration not only easier but also more personal," said Henk Greftenhuis, Director at Araco. The PIM system serves as the foundation for expanding their product offerings and enhancing customer experience.

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Published around: December 11, 2024 ?
Added to Agency Inside: March 23, 2026

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