Arcwide's Global Launch: Transforming Brand Identity with BearingPoint & IFS
Agency
Brand
Unknown
Platforms
None
Industries
Arcwide, a joint venture between BearingPoint and IFS, needed a bold brand launch in a competitive market. Fox Agency crafted a strategic positioning and visual identity to elevate the brand. The campaign leveraged IFS Unleashed, an immersive event, with Arcwide securing a diamond sponsor role. The brand's presence was amplified through high-impact elements like a live interactive mural, pedicab taxis, and social media engagement. The result was a standout global launch that solidified Arcwide's position as a transformative force. The campaign successfully created buzz both in-person and online, showcasing the power of strategic creativity and immersive experiences.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
September 26, 2023
?
Added to Agency Inside:
March 27, 2026
