Arla's Facebook Live Kosläpp Campaign: 4% Engagement & 1.4M Views
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Arla aimed to prove local relevance by showcasing their connection to Swedish farmers through a unique campaign. By leveraging Facebook Live and DOOH, the brand created a dynamic experience where 68% of 18-64 year olds engaged with the campaign. The initiative achieved a remarkable 4% social media engagement rate, with 1.4 million organic views. Additionally, 82% of participants recognized Arla as the brand behind the message, highlighting the campaign's success in connecting consumers with the brand's values. The live broadcast attracted over 6000 viewers, further amplifying the campaign's impact.
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Published around:
October 22, 2020
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Added to Agency Inside:
March 27, 2026
