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Artotel Bali Gaming Asylums 535% Rise

Agency
Ogilvy
Brand
Artotel
Platforms
None
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During the pandemic, Bali faced severe travel disruption as Chinese gaming restrictions impacted tourism. Artotel partnered with Ogilvy Singapore to transform hotel rooms into 'Gaming Asylums' featuring high-speed Wi-Fi, gaming PCs, and preloaded games. The campaign drove a 535% surge in Chinese visitors and a 60% increase in room bookings. By leveraging gaming culture and digital convenience, Artotel redefined luxury travel experiences in a post-pandemic era. The initiative showcased how strategic content and platform-specific insights can revitalize local tourism.

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Published around: March 2, 2023 ?
Added to Agency Inside: March 25, 2026

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