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ASMR Immersive Experience for Cineworld's Festive Campaign

Agency
Pepper
Brand
Cineworld
Platforms
iOS TikTok Instagram YouTube
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Cineworld leveraged immersive ASMR content to boost festive awareness and engagement, achieving over 146K YouTube views and 12.7K interactions. The campaign, a first-of-its-kind collaboration, showcased Cineworld's innovative approach to storytelling through cinematic audio, resonating with audiences across Instagram, TikTok, and YouTube. By empowering an authentic ASMR creator, the brand not only drove curiosity but also positioned itself as a leader in creative entertainment. The campaign's success highlighted Cineworld's ability to blend traditional media with emerging trends, fostering a sense of community and excitement around holiday gifting.

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Original write-up, full visuals, full context.
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Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026

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