Atkins Repositions: Instagram & Facebook Campaigns to Target Evolving Consumer Behaviors
Agency
Brand
Industries
Atkins faced rising costs per registration and shifting target groups as their audience became more informed about diet types. Our strategy focused on optimizing the funnel across Instagram and Facebook to align with evolving consumer behaviors. By leveraging data-driven insights and refining targeting, we reduced CPA to €3.80 in January 2020 while maintaining high conversion rates. The campaign successfully realigned Atkins' positioning in the market, demonstrating the importance of adapting to changing consumer preferences.
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Published around:
June 25, 2021
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Added to Agency Inside:
March 26, 2026
