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Audi's Fortune Cookie Campaign: Small Platform, Big Idea

Agency
Ogilvy
Brand
Audi
Platforms
None
Industries
Automotive & Mobility
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Audi partnered with Ogilvy Barcelona to leverage a Loyalty CRM program and the fortune cookie as a medium to communicate its 'Future is An Attitude' positioning. Donald Lau, a retired writer, was invited to craft 365 fortune cookies that Audi transformed into a cross-platform calendar. The campaign highlighted how a small, personal touch could convey a bold brand message. The result was a resonant, emotionally engaging experience that aligned with Audi's vision of the future as an attitude. The initiative demonstrated that even limited platforms can drive meaningful impact when paired with a compelling narrative.

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Original write-up, full visuals, full context.
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Published around: March 13, 2023 ?
Added to Agency Inside: March 25, 2026

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