Audi Super Bowl Spot: Spanish-Language Broadcast Highlights Progress-Powered Innovation

Ogilvy crafted a dynamic 30-second Super Bowl ad for Audi, airing on the Spanish-language broadcast in the U.S. The campaign highlighted Audi's commitment to progress through cutting-edge precision, electrifying performance, and fast-charging technology. The fast-paced video showcased how these innovations drive everyday progress, emphasizing Audi's role in shaping the future of mobility. The ad generated significant brand awareness and sparked conversations about innovation in the automotive industry. The campaign successfully aligned Audi's brand promise with the cultural context of the Spanish-language audience, reinforcing its position as a leader in technological advancement.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026