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Bayer Consumer Health: In-House Digital Media Ops Boosts Efficiency & ROI

Agency
Monks
Platforms
None
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Bayer Consumer Health transformed its digital media operations in-house, achieving $10 million in cost savings within six weeks while boosting targeted impressions and category reach. The initiative improved media efficiency by 35% and enhanced transparency, enabling data-driven decisions for better ROI. By integrating complex data into dashboards, the team created a unified taxonomy to streamline analysis and optimize campaign performance. This strategic move allowed Bayer to expand digital expertise and reduce reliance on external vendors, fostering greater control over media spend and outcomes.

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Published around: July 26, 2024 ?
Added to Agency Inside: March 24, 2026

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