Be the Boss of AI: Pan-European Campaign Captures MQLs and Enterprise Opportunities
Agency
Brand
Platforms
None
This pan-European awareness campaign positioned BearingPoint as the enabler of AI-driven transformation, targeting 8 industry verticals across 10 European countries. By leveraging video advertising, programmatic display, and localized landing pages, the campaign drove unprecedented engagement, capturing over 100 MQLs and enterprise accounts. The initiative successfully shifted from initial awareness to sustained engagement, creating demand and opportunities for BearingPoint partners. The strategy highlighted BearingPoint’s deep generative AI expertise and industry-leading consultancy, positioning the brand as a key player in the global AI landscape.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
April 19, 2024
?
Added to Agency Inside:
March 27, 2026