Beelden aan Zee's Visual Identity Revamp for Enhanced Visibility
Beelden aan Zee enhanced their visibility through a modern visual identity, positioning themselves as a gallery. The coastal line of Den Haag became the logo, with flags on the boulevard linking the location to the exhibition. The new style was implemented consistently across all communication channels, creating a cohesive visual narrative. The project included a seasonal art manifest, showcasing over 1000 modern paintings, and a social media campaign for the ‘Vormidable’ exhibition. The initiative aimed to increase visibility and attract visitors, leveraging the museum’s unique location in Scheveningen with ocean views. The campaign successfully engaged the target audience, highlighting the museum’s role as a cultural hub in the Netherlands.
