Beryistanbultips & Joacajuda: Enterprise Embedded in Travel Moments
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This case study highlights how Pepper collaborated with Beryistanbultips, Joacajuda, Inspiredbycroatia_, Cabinfevercpt, and JuliaKivela to embed enterprise branding into travel content. By leveraging six international creators, the campaign drove 75.4k followers on Beryistanbultips and 465k on Joacajuda, while boosting car rental intent through story-first content. The strategy focused on hero-led Reels, direct CTAs, and authentic storytelling to maximize engagement and relatability. The result was a 30% increase in CTR and a strategic integration of enterprise values into travel moments. The campaign demonstrated the power of creator-driven content to build trust and drive traffic to enterprise services.
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Published around:
August 11, 2025
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Added to Agency Inside:
March 25, 2026