BLANCO's TikTok Influencer Campaign: Boosting Kitchen Innovation Awareness
BLANCO leveraged TikTok influencers to elevate its kitchen innovation, driving mass awareness and engagement. The campaign featured creator-shot content showcasing installation, daily use, and product features across Reels, TikTok, and Stories, with social-first editing and brand alignment. Key metrics included 58k followers on @daywithdad and 470.5k on @drranj, highlighting the platform's effectiveness in reaching UK homeowners. The strategy focused on home storytelling, Reel-first content, and paid boosting to amplify reach. Results showed exceptional awareness and engagement uplift, surpassing annual KPIs within the first wave. The campaign successfully positioned the CHOICE Drink System as aspirational and essential, fostering product trust among target audiences.
