Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

BMW Brazil's Alexa-Driven Immersive Test Drives

Agency
Ogilvy
Brand
BMW
Platforms
Amazon
Visit full case study

BMW Brazil partnered with Amazon and Ogilvy Brazil to create a groundbreaking campaign where users could test drive the new BMW iX3 via Alexa. Over 30,000 unique test drives were generated by capturing the vehicle's ambient sounds, personalized based on location, weather, and time. The immersive experience allowed customers to feel the car's performance and design from within the vehicle. The initiative boosted engagement and drove higher conversion rates by offering a hyper-personalized, sensory-rich interaction. The campaign showcased BMW's innovation in integrating AI and voice technology to enhance customer experience.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: November 9, 2023 ?
Added to Agency Inside: March 25, 2026

More from this agency