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Boni enVie Soups: Creative Campaign on Facebook Boosts Ad Performance

Agency
SQLI
Brand
Colruyt Group
Platforms
Facebook
Industries
Food & Beverage
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Colruyt Group's Boni enVie soups campaign leveraged Facebook's algorithm to maximize ad performance through creative storytelling. By using carousel ads, the team crafted a compelling narrative that engaged users in the consideration phase, driving a 56% increase in ad sales lift. The campaign highlighted the power of high-quality creatives, demonstrating how strategic formatting and message adaptation can outperform competitors. The result was a 30% rise in click-through rates, showcasing the effectiveness of tailored, user-centric content on social media.

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Published around: March 5, 2025 ?
Added to Agency Inside: March 23, 2026

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