Boost Product Insights with PSC in Google Ads
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Adwise implemented a comprehensive Product Scorecard (PSC) strategy to enhance product value insights across Google Ads and other channels. By integrating internal metrics like margins and delivery times with external data from platforms like Tweakers, the team created a detailed framework to evaluate product performance. The PSC segmented products into four value categories—high, mid-high, mid-low, and low—enabling targeted campaign optimization. This approach allowed Adwise to allocate budgets more effectively, prioritizing high-value products with higher ROI and reducing spend on low-performing options. The result was a 30% improvement in campaign performance and a 25% increase in conversion rates across key channels.
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Published around:
November 25, 2024
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Added to Agency Inside:
March 23, 2026
