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Boosting B2B Relationships: Booking.com's Guest Review Awards Campaign

Brand
Booking.com
Platforms
None
Industries
Travel & Hospitality
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Booking.com aimed to strengthen their B2B relationship with hoteliers, which had become transactional. They introduced the Guest Review Awards, showcasing top hotels. This campaign fostered trust and deeper connections. The platform was built by Wayne Parker Kent, offering content in 16 languages. The campaign led to improved perception among B2B partners, with measurable outcomes.

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Original write-up, full visuals, full context.
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Published around: March 13, 2023 ?
Added to Agency Inside: March 25, 2026

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